Communications
A unified communications strategy will be developed to promote an awareness and understanding of the New Model of Family Medicine and the concept of a personal medical home. As part of this strategy, a new symbol for family physicians will be created, and consistent terminology will be established for the specialty, ("family medicine” rather than “family practice” and “family physician” rather than “family practitioner”). In addition, a system will be developed to communicate and implement best practices within family medicine.
Implementation Update (January 2005): The FFM Communications Strategic Initiative calls for a unified communications strategy to be developed to promote an awareness and understanding of the New Model of Family Medicine and the concept of the personal medical home. Staff will be noting initial progress of the New Model of Care Practice Resource Center and will subsequently prepare a communications strategy plan to be presented to the AAFP Board this summer.